Company called Elina

I am on 55th post, and I never blogged about my company... so I thought that it is a good idea to blog about the place where I work...

My company
Elina(sounds very weird name, actually we picked it up from babynames.com and it means intelligence in some european langauge) ... started 18 months back, makes networking hardware. I am not going to bore you with all the technical jazz. In simple terms we make those boxes(solutions) with which you can interconnect all your offices(stores) ... for example if food world has 500 stores in india, and they want to have a centralized management, they can put our box at each of their location and thats it... I am not going to go more tech, any other tech you can get on website and ofcourse you can ping me.

I have been lucky enough to get job in startups. As soon as I graduated I worked in Tejas Networks.... that company rocks...I mean rocks in terms of company culture. Ofcourse everyone thinks that his company rocks, but I guess in small company you have that feeling of ownership which makes if very different.

You may ask, why did I leave tejas, yups after sometime your mind yearns to do something different. And that different thing happened to be Elina.
Elina is another extenstions of tejas, I mean another product company from India (but we dont compete tejas, we are totally in different domains)

Great things about startups... is that you can play music on speakers all day long, I love playing radio indigo, and torture everyone to listen to music which I want to listen... and food from the caterer is good because the number of people is less..... the fights... the temper running strong in board room over some important decisions..... designing and choosing your office.....frustration of coming to office on weekend to finish some work, only to realize that you dont have the keys because we could not as yet afford a security...thrill of first sales......seeing the first product installed at customer location... despair of fear that we might have to close down ...some days I have driven back home thinking that I have completely screwed up decision of joining this place..... and days like today i am totally escatatic and am thinking that we are going to conquer the world...I get so depressed sometimes that my first sales meet has not yet resulted in a order (still not happened :( )... and get so excited whenever I get a new lead to chase someone...Got galis from one customer because I did not call him when he wanted me too....Trying to design a Tshirt for my company...There was a time when there was no water in our new office, and everyone was trying to figure out the nearest sulab....crazy fights.....no AC.... in IIM office (our office was in IIM incubation) once we had water coming in through the ventillation windows, and all of us left work and were engaged in rescue effort of sticking papers, plastics, and whatever was available....

I have had a chance of putting hands in everything starting from hardware, software, manufacturing, customer installation, marketing and now desperately trying to do some sales. I absolutely love the faith that my team puts in me to do stuff, which I have never done before. Somethings I have done well, have screwed up some things. Sheer number of different things which I can do makes everyday very different.

Till now ELINA is doing quite well, and hope that we would fly someday soon...

By the way if you ever go for a haircut at Limelite (@brigade road, jaynagar, 100feet road, vithalmalaya road, koramangala in bangalore)... you can peek down at the reception desk, just below the world space radio, is our box, purple color small and cute.

Cheers... and Happy holi