Thursday, December 25, 2008

Lijjat Papad : Working from home

I guess everyone would remember the ad of Lijjat Papads that used to come on Door Darshan, I remember that it had this tagline of “Khai Jao, Khilae Jao Lijjat Papad”.
Over years Lijjat papad has remained the symbol of women strength. Started way back in 1959 by seven women with the capital of 80 rupees, today it has grown to about 40 branches engaging about 42 thousand ladies.
The organization structure is very simple. Each department is independent, and manages its own profit and loss. The quality is maintained by a central trust. All the raw materials are procured by the central trust and Aata is mixed in each center. Every morning women come and collect their “Aata mixture” and go home, make and dry papads and return them next day morning to get new “Aata mixture”. They get paid fixed amount per kg, which is about 20 rupees a kg of work. There is not restriction to joining, any women can go and start making papads straightaway after signing and promising to abide by the pledge which states that “work is worship and they would not cheat”. All the decisions are taken by the women internally. There are no men involved in this organization.
And the best thing about this organization is that women get to work from home, that ways they can take care of their family and kids and also contribute economically to the family. This is the best part about this organization. Four ladies of Lijjat Papad had come, and one of them being Jyoti Naik. They did not use any MBA words, neither did talk like revenue targets or how they want to grow. They were very simple. From them it just seemed that one simple mantra of Lijjat Papad is “Papad”, that is what they focus on, nothing more. These women don’t care about the competition, about market ups and downs, they just believe that if they make good tasty papads, at whatever small scale that they can, they would be able to sell them.
Of course you may argue that 42 branches in about 40 years is not such a speedy progress, but then for what they stand for and the system that they have created is really amazing. The idea being to empower women, and now they do lot of other side activities, like teaching women, training them to make other stuff such as pickles etc. I guess it is a great example of how women can come together and create something as big as this.

4 comments:

brocasarea said...

remember reading this in a newspaper...still remember its ad!!

http://www.youtube.com/watch?v=dhKMjnMUJCU

camilynn said...

A good post on "Lijjat Papad : Working from home".And I would like to say that I'm living my dream of owning my own business and working from home earning equally or more than the regular jobs by using http://debtfreeliving.ownanewbusiness.com.

Thanks,
Wilson

Own a new business

Anonymous said...

Good day !.
You may , perhaps curious to know how one can collect a huge starting capital .
There is no need to invest much at first. You may start to receive yields with as small sum of money as 20-100 dollars.

AimTrust is what you haven`t ever dreamt of such a chance to become rich
AimTrust incorporates an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

Its head office is in Panama with affiliates everywhere: In USA, Canada, Cyprus.
Do you want to become an affluent person?
That`s your chance That`s what you desire!

I feel good, I began to get real money with the help of this company,
and I invite you to do the same. If it gets down to choose a proper partner who uses your funds in a right way - that`s AimTrust!.
I earn US$2,000 per day, and my first deposit was 1 grand only!
It`s easy to start , just click this link http://pyqybewi.freewebsitehosting.com/ezyrolu.html
and go! Let`s take our chance together to get rid of nastiness of the life

Anonymous said...

Good day !.
You re, I guess , probably very interested to know how one can make real money .
There is no need to invest much at first. You may start to get income with as small sum of money as 20-100 dollars.

AimTrust is what you haven`t ever dreamt of such a chance to become rich
AimTrust incorporates an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

Its head office is in Panama with structures everywhere: In USA, Canada, Cyprus.
Do you want to become a happy investor?
That`s your choice That`s what you desire!

I feel good, I started to take up income with the help of this company,
and I invite you to do the same. If it gets down to select a proper partner who uses your funds in a right way - that`s it!.
I make 2G daily, and what I started with was a funny sum of 500 bucks!
It`s easy to start , just click this link http://uhahetyk.angelcities.com/nisuqepo.html
and lucky you`re! Let`s take our chance together to become rich