Great marketers of the future will not be measured by how well they tell stories to their audience, but rather by how well their audience tells stories about them
I got this line from this blog, and isnt it so true?
Forget about marketing, similar concept also applies to real life. It is never about how many people you know or how many friends you make, but always about how many friends who can vouch and talk ernestly about you and how many of them can stand for you. Most times I feel that "Good Will" is the greatest force that you can possess.